A Fully CGI-Powered Visual System for a Fast-Growing Skincare Brand

How CGI, photography, and seamless compositing allowed Kinship to launch multiple products before packaging even existed.

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Kinship partnered with me across several major launches — from their full rebrand to new category expansions.
Using CGI, studio photography, and advanced compositing, we built a visual system that let them launch faster, stay consistent, and elevate their brand identity.

Keep scrolling to see how we created a scalable, future-proof imagery pipeline.

Before & After: How Kinship’s Visual Identity Was Elevated

A pink bottle of KINSHIP Naked Papaya Sunscreen with a swatch of cream on a pink background.
Three pink bottles of skincare products from the brand WANISHIP, with some product dispensed from one bottle.

Before

A blue tube labeled 'KINSIP SUPER MELT' with a small amount of cream or gel being squeezed out that forms the word 'WIBE' on a bright blue background.
“Carlos is a creative genius. His mind, talent, and commitment elevated this entire project.”
— Margaux Mahoney, Marketing Director, Kinship

After

Three turquoise tubes of Superbumlpt youth correcting eye cream standing upright on a blue surface against a blue background.

Before

Tube of Rihanna self-reflect moisturizer sunscreen with rainbow reflective lettering, next to a dab of light pink, green, and blue cream on a white background.

After

Two tubes of Kinship probiotic sunscreen with swatch of cream on a pink background.

Before

After

Layer 01 / Rebrand: CGI + Model Photography Before Packaging Existed

The Challenge
Kinship was preparing a brand-wide refresh, but packaging wasn’t finalized.

What I Did

  • Built photoreal CGI models of every SKU

  • Directed a full studio lifestyle shoot

  • Composited CGI packaging into live-model shots

  • Matched lighting + color for seamless realism

Result
A fully realized rebrand before physical packaging existed.

A woman with short brown hair applies a light-colored skincare cream to her cheek with her fingers.
Three bottles of Kinship skincare products including Gentle Body Wash, Restorative Body Serum, and Moisturizing Body Cream in a row on a pink textured surface with a pink brick wall background, accompanied by a wooden body brush, a white towel, and w
A woman with curly hair smiling happily with her eyes closed, holding a pink bottle of Naked Papaya gentle enzyme face cleanser close to her face.
A collection of Kinship skincare products arranged on a white surface, including face wash, moisturizer, eye cream, lip treatment, and cleansers in colorful bottles and tubes.
Skincare products from KINSHIP including Moisturizing Body Cream, Gentle Body Wash, and Restorative Body Serum, arranged on a bathroom countertop with a textured brush and a rolled blue towel in the background.
Bottle of KINSHIP Brightening Serum with a pump dispenser and a light peach-colored serum droplet on the pump.

Layer 02 / Consistent Visuals Across Packaging Change

A tube of Self Reflect SPF 32 probiotic moisturizing sunscreen with zinc oxide broad spectrum protection, floating amidst pink and beige abstract lines.

We created identical imagery with their old and new CGI packaging so the transition communicated: same product, elevated design.

Old Packaging

A tube of KINSHIP probiotic sunscreen with orange cap, set against a pink gradient background with curved beige lines.

New Packaging

Three jars of Kinship firming cream with blue caps, stacked on a blue background.

Layer 03 / Rich Cream: 100% CGI Product Launch

Rich Cream needed campaign assets for web + retailers long before manufacturing finished.
I created:

  • High-fidelity CGI product renders

  • Hero imagery + textures

  • PDP + e-comm visuals
    —all without a single physical sample.

This allowed Kinship to start promotions weeks early.

Layer 04 / Body Care Expansion: Growing a Visual World

Two pink bottles of Kinship Restorative Body Serum with a vanilla flower, an orange sphere, and a vanilla bean on a pink background.
A white bottle of KINSHIP Gentle Body Wash with a pump dispenser, placed on a surface with water splashes around it, with a blurred bathroom background.

The body care line needed a new but cohesive visual identity.
Using CGI, stylized lighting, and the same visual language we built in the rebrand, I created a campaign that connected old + new seamlessly.

The Result: A Visual Toolkit Built to Grow With Kinship

This CGI process gave Kinship the flexibility they needed. It helped them:

  • Move faster without waiting on physical production

  • Keep their imagery aligned across multiple years

  • Cut down on reshoot costs

  • Fine-tune every lighting and texture detail

  • Build a stronger, more recognizable aesthetic

  • Explore new product categories without starting from scratch

Several blue skincare serum bottles labeled "Kinship DreamWave" with the cap off, floating in mid-air against a blue background.

Let’s Elevate Your Brand Next.

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