AboutBeauty art director & photographer

Hi, I'm Carlos.

A beauty art director and photographer in New York.

Based
Raised
Studied
Also
Makes
Portrait of Carlos Montelara in a cream sweater, in natural window light
--:-- New York

Beauty brands aren't short on images anymore. They're short on someone who knows which ones are right, and puts their name on them. That's my job.

01How I got here

Puerto Rico → New York

Photographer first. Then 3D.

  1. Puerto Rico

    Business first.

    A degree in accounting and business, then a camera.

  2. New York

    Photography at FIT.

    Then years on set shooting skincare, makeup, hair and fragrance.

  3. 2020

    Taught myself 3D.

    Products built from their artwork, so a launch never waits on a sample.

  4. Today

    Now I direct it all.

    An art director who can also shoot it and build it.

02Working with me

One look · Every launch

From the first sketch to the final frame.

  1. 01

    A look built for your brand.

    Light, sets, color and framing, set once as a system.

  2. 02

    Shoots, 3D and AI, one eye.

    I direct the shoot, build the product exactly and scale with AI.

  3. 03

    Every image signed off.

    Whoever makes it, nothing goes out until I've approved it.

  4. 04

    Starting from zero?

    The brand look, the packaging artwork and the launch imagery.

CGI is how I build. AI only adds speed, when a brand needs volume, and it never touches your product or label.

How it works:Gloss Engine™Content Studio →

03Trusted by

Photo · 3D · Motion

Trusted by beauty brands.

  • RoC Skincare Skincare
  • Hourglass Makeup
  • Drybar Hair
  • Kinship Skincare
  • PROVEN Skincare
  • Tursian Skincare
  • Future Society Fragrance
  • Noteworthy Fragrance
  • Cremo Grooming
  • Vitruvi Air care & home
  • divi Hair

Tell me what
you're launching.

Start a project
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