Beauty Art Director & Photographer

Carlos Montelara

Images that make beauty brands look like themselves.

Images made for

  • RoC Skincare
  • Hourglass
  • PROVEN
  • Drybar
  • Kinship
  • Cremo
  • divi
  • Future Society
  • Tursian
  • Noteworthy
  • Vitruvi

Selected work

Chosen, lit and signed off.

All work →
Brightening serum with a pump of serum, from the skincare case study SELECTED
Skincare case studyArt direction
 Drybar SELECTED
DrybarArt direction · Motion
 RoC Skincare SELECTED
RoC SkincareArt direction
 Hourglass SELECTED
HourglassArt direction
 Summer Fridays, studio project SELECTED
Summer FridaysStudio project

On set · 35mm

I still shoot.

When a brand needs real skin and real light, I cast, direct and shoot it in New York.

See the case study →
Shot on film
▸ 12A
On set, reviewing the moodboard
The moodboard
▸ 13A
Behind the scenes on set
Behind the scenes
▸ 14A
The set, scouted and lit
Scouted and lit
▸ 15A
On set in New York
On set